total raised:

PRIZE POOL: $200,000

No matter who wins, we ALL win! Every donation counts as United Way of Central Ohio’s more than 70 nonprofit partners compete in a friendly bracket challenge to raise the most money and KNOCK OUT POVERTY in our community! 100% of your donation goes to the nonprofit of your choice.

First Round Starts In

First Round Ends In

Second Round Ends In

Thank you to
our sponsor:

columbia gas

additional support
provided by:

  • white castle
  • Donatos plzza
  • EY Logo
  • MM Logo

Frequently asked questions

Who is eligible to participate?

Nonprofit partners that receive program funding from United Way of Central Ohio.

When does Knock Out Poverty take place?

  • Pre-game (all participating agencies): Monday, February 25 at 8 a.m. and ends when the “scores go live” on Monday, March 11 at 8 a.m.
  • Week 1 (all participating agencies): Monday, March 11 at 8 a.m. and closes Friday, March 15 at 5 p.m.
  • Week 2 (top ten agencies in each bracket from week one (40 total): Friday, March 15 at 5:01 p.m. and closes Friday, March 22 at Noon.
  • Week 2 will start with all remaining agencies returning to $0 raised. No matter the outcome of the final round, agencies will keep their earnings from Week 1 and anything further they raise in Week 2.

How much of my donation goes to United Way/are there fees?

Participating nonprofits retain 100% of donations raised, regardless of advancement. The top organizations in each bracket will also receive tiered prize money.

What is the minimum amount someone can give?

For a gift to be counted, it must be made in full dollar increments. When deciding who advances/wins, we will not count cents towards the total.

How are credit card processing fees handled?

Donors will be responsible for the credit card processing fees, which are set at 2.2% + 30 cents per transaction.

For example: If Donor X makes a $25 donation, there is the fee of 2.2% (55 cents) and the 30 cents handling fee. When your organization receives the list of donations, it will include a donation of $24.15 (the $25 minus the fees).

*United Way will provide an option for the donor to cover the processing fee, in which the gift would appear whole with the donor then incurring the cost of the transaction, if they so choose.

In the event of a tie, what will happen?

We do not anticipate that there will be a tie, but if one does occur United Way of Central Ohio will hold a Facebook live broadcast on Friday, March 22immediately following the close of the campaign where the tied organization names will be put into a bowl and one will be selected to move forward.

How were the brackets divided?

Organizations were placed into their brackets with similar organizations based on their 2017 United Way of Central Ohio campaign designation amounts and the organization’s budget.

We had a donor make a gift right before the tournament. Can we count that towards our bracket challenge total?

KOP is intended to be a fun and engaging fundraising competition to help raise new additional revenue for United Way’s funded partners. We recommend agencies consider this purpose in communications to their donors. Not including payments on prior pledges or sponsorship commitments will be handled on the honor system and we ask that you do not encourage donors to enter payments on previously committed gifts through the KOP platform.

Will a gift through Knock Out Poverty count towards a corporate campaign contribution?

No, gifts given through the Knock Out Poverty website are part of a special agency fundraising appeal and will not apply towards a previously committed workplace campaign pledge.

What is turnaround time on agencies receiving their donations and their list of donors?

Agencies can expect to receive funds raised through Knock Out Poverty, as well as a list of donors, by Tuesday, April 30, 2019.

From the donor perspective, will their donation be recorded as a gift to United Way or the nonprofit?

All gifts received will be recognized as donations to United Way of Central Ohio with a designation to the specified agency. The donor will receive an email receipt from United Way of Central Ohio. Upon receipt of their donor list, agencies will be encouraged to thank donors as they see appropriate.

Can someone give using a check or through a donor advised fund?

Checks and donations through a DAF will be allowed through the websites “direct bill” function. To ensure the integrity of the feature, donors who pay using a check or DAF must contribute at least $1,000.

How do participating nonprofit organizations win prize money?

On top of the 100% of all donations that are received, participating nonprofit organizations can win additional prize money from the $200,000 prize pool in the following ways:

Week 1: Prizes for the organizations with the most donors in each bracket at the close of week one can receive the following cash prizes:

  • First place: $5,000
  • Second Place: $3,750
  • Third Place: $2,500

Week 2: Prizes for the organizations with the most donors in each bracket at the close of week two can receive the following cash prizes:

  • First place: $5,000
  • Second Place: $3,750
  • Third Place: $2,500

Week 2: Prizes for the organizations with the most dollars raised during week 2 in each bracket can receive the following cash prizes:

  • First place: $10,000
  • Second Place: $7,500
  • Third Place: $5,000

How will “most donors” be determined for the cash prizes?

  • The unique identifier for “most donors” will be the donor email that is used. Once a donation is made in each roundto an organization using a donor’s email, that donor will not be counted for additional donations during that round to the same organization.
  • Donors may give to multiple organizationseach round, but only the first to each agency in each round will count as a unique donor.

For additional questions, please contact:

Elissa Francis (614.227.8717 or

Garth Weithman (614.227.2736 or